Position Summary

Peter and Paul’s Hospitality Group is seeking a creative, performance-driven, and strategic Senior Digital Marketing Manager to lead our digital and social media efforts across all company brands. This role requires a strong grasp of digital platforms, marketing strategy, storytelling, and team collaboration. You’ll be at the forefront of our digital voice, increasing brand engagement, managing campaigns, and working with in-house and external teams to ensure cohesive brand messaging.

Key Responsibilities

Strategy & Execution

• Develop and execute go-to-market strategies for all initiatives requested by the VP of Sales and Marketing
• Lead and oversee the social media strategy for all byPNP accounts
• Create and manage digital marketing strategies and ad spends across Google, Meta, and Facebook platforms
• Strategically grow follower count and engagement across all social media platforms

Content Creation & Management

• Serve as copywriter for all external communications, print materials, marketing assets, blogs, and newsletters
• Brainstorm and execute social media campaigns
• Design visually appealing social media grids and profiles
• Capture or source photos and content for social media use
• Edit photos and videos, create Instagram Stories, Reels, and TikToks
• Gather and create content for websites and supply to webmaster

Team Collaboration & Oversight

• Work with graphic designer, webmaster, and PR/content manager to ensure brand consistency across touchpoints
• Provide clear direction to Engine 8 Media team on marketing deliverables
• Coordinate with Ecommerce providers and ensure brand alignment

Advertising & Analytics

• Oversee and manage all paid and organic ad strategies
• Create targeted audiences and boosted ads
• Analyze metrics and develop strategies to optimize performance
• Monitor online reviews, customer feedback, and engagement trends

External Relations & Brand Development

• Manage influencer relationships and external vendor/agency partnerships
• Assist with public/media relations including press releases
• Ensure brand presence is maintained across external websites like Wedding Wire, Event Source, etc.
• Lead future digital initiatives involving mobile apps, ecommerce, loyalty programs, customer engagement, and reviews

Tools & Support Provided

You will be supported by an in-house team consisting of:

• Graphic Designer (graphic assets, digital material setup)
• Webmaster (website and SEO support)
• Content Collector & Public Relations Manager (content sourcing, event coverage)

Requirements

• Minimum 3–5 years senior-level experience in Content Creation or Digital Marketing
• Minimum 3–5 years of digital media buying and strategy experience
• Degree or diploma in Marketing, Digital Media, or equivalent
• Deep understanding of Instagram, TikTok, Facebook, Twitter, LinkedIn, Google, Pinterest
• Proven ability to create engaging visual content, including Instagram Reels and TikTok videos
• Exceptional writing, editing, and communication skills
• Highly organized and capable of managing tight deadlines in a fast-paced environment
• Asset skills (not required): Photography/Videography, Adobe Illustrator, Adobe Photoshop

If you’re a digital marketing leader who thrives on creativity, innovation, and brand storytelling in the hospitality space, this is your opportunity to shape one of the GTA’s leading hospitality brands.